Recognizing Customer Segments: Definition & Process


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question 1 of 3

The process of selecting the ideal customer for a specific product or service is known as _____.

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1. Only a few universities in the United States offer graduate degrees in social work in any format other than on-campus learning. A company that pioneers a distance learning program to serve students who wish to attend online has chosen a customer segment based on all of the following EXCEPT:

2. Which of the following statements about customer segmentation is TRUE?

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About This Quiz & Worksheet

What's the term for the segmentation technique where a unique product is pitched? This quiz and worksheet will verify your ability to answer this question and others related to the identification of customer segments.

Quiz & Worksheet Goals

You'll be quizzed on the following:

  • Aligning customer needs with products or services
  • Identifying what a customer segment is based upon
  • Characteristics of customer segmentation
  • Recognizing a specific segmentation type
  • A segmentation technique that involves a unique offering

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about identifying customer segments
  • Interpreting information - verify that you can read information about characteristics of customer segmentation and interpret it correctly
  • Information recall - access the knowledge you've gained about selecting the ideal customer for a specific product or service

Additional Learning

Learn more about this topic with the lesson titled Recognizing Customer Segments: Definition & Process. Here are examples of what's in this lesson:

  • Paul Graham's advice on selecting the right customer segment
  • Making decisions based on channels of distribution
  • Considering profitability when launching a new product