How to Identify Sources of Error in Marketing Research Data


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question 1 of 3

When conducting market research, it is important that the sample size (number of participants) be large enough for _____ results.

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1. When conducting quantitative market research, questions should be _____ from one respondent to the next.

2. When conducting market research, an example of a very specific audience for a market research project to better understand car buying habits in men is _____.

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About This Quiz & Worksheet

Figure out what you know about identifying sources of error in market research data by using the worksheet/quiz combo. Sample size and questions to use when conductive quantitative market research are topics you need to know in order to pass the quiz.

Quiz & Worksheet Goals

Work through this assessment in order to gauge your knowledge of:

  • How the survey needs to be designed when conducting market research
  • An example of inconsistency in methodology
  • What the sample size needs to be when conducting this type of research
  • How questions should be set up regarding quantitative market research
  • An example of a specific audience for a market research project

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on identifying errors in market research
  • Information recall - access the knowledge you have gained about an example of inconsistency in methodology
  • Knowledge application - use your knowledge to answer questions about ways to successful conduct market research

Additional Learning

Expand on your knowledge using the lesson titled How to Identify Sources of Error in Marketing Research Data. Objectives you can cover include:

  • Understand why market research exists
  • Compare and contrast the different types of research
  • Determine why the audience matters when performing market research