Target Market Strategies for Successful Business


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question 1 of 3

What type of market consists of a defined group most likely to buy a company's products or services?

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1. Which part of the marketing mix is the most flexible and easiest to change?

2. What is included in promotional strategies?

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About This Quiz & Worksheet

Use this printable worksheet and quiz combo to become more familiar with the way businesses choose to interact with the market. You will be quizzed on target markets and the steps taken to develop perfect marketing strategies.

Quiz & Worksheet Goals

This worksheet and quiz will assess your knowledge of the following:

  • Definitions of a target market
  • Promotional strategies characteristics
  • Parts of the product
  • Market segmentation strategy

Skills Practiced

Use these skills when working with the worksheet and quiz:

  • Interpreting information - verify that you can read information regarding parts of the marketing mix and interpret it correctly
  • Defining key concepts - ensure that you can accurately define main terms, such as target market
  • Critical thinking - apply relevant concepts to examine information about methods of promotion in a different light

Additional Learning

To learn more about this economic concept, review the accompanying lesson called Target Market Strategies for Successful Business. This lesson incorporates these learning objectives:

  • List the three strategies for market selection
  • Describe the thinking that goes into each component of the marketing mix
  • Name the four elements of promotion strategies