Integrated Marketing Communications Case Study


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question 1 of 3

Coca-Cola implemented the strategy of _____ to tie its integrated marketing communications campaign together for ''Share a Coke.''

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1. Coca-Cola implemented its ''Share a Coke'' campaign in all of the follow channels EXCEPT which?

2. Which piece of the ''Share a Coke'' campaign resulted in more than 500,000 online conversations?

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About This Quiz & Worksheet

With this worksheet/quiz, you can determine how much you know about an integrated marketing communications case study. Key points on the quiz include the strategy of Coca-Cola in its integrated marketing communications (IMC) 'Share a Coke' campaign and the channels where it was implemented.

Quiz & Worksheet Goals

You'll be assessed on the following:

  • Part of the 'Share a Coke' campaign that had over 500,000 online conversations
  • Results of the campaign with regard to sales
  • Benefits from the 'Share a Coke' integrated marketing communications campaign

Skills Practiced

  • Reading comprehension - make sure you know the most important information from the lesson on the 'Share a Coke' campaign, including the area of the campaign that resulted in 500,000+ online conversations
  • Knowledge application - use your knowledge to answer questions about the focus of the 'Share a Coke' campaign with regard to IMC and the channels where the campaign was implemented
  • Information recall - access the knowledge you've gained regarding the benefits to Coca-Cola from the 'Share a Coke' campaign

Additional Learning

Keep learning about communications in marketing from the lesson named Integrated Marketing Communications Case Study. These areas of interest will be covered for your benefit:

  • Purpose of the Coca-Cola IMC campaign
  • The campaign's multi-faceted approach
  • Accomplishments of the campaign