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How Emotion Influences Attitudes and Persuasion

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What kind of attitude would be most likely to be changed through the central route to persuasion?

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1. How can a fear appeal be most effective?

2. Stephanie was shopping for a Halloween costume and was having trouble choosing one. One of her favorite songs - Thriller by Michael Jackson - suddenly started playing softly over the store speakers. Stephanie suddenly realized that the costume in her hand was definitely her favorite and purchased it on the spot. Which of the following is the most likely explanation for Stephanie's sudden change in attitude?

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About this Quiz & Worksheet

Test your ability to understand how emotions affect behavior and actions with this quiz and worksheet combo. Quiz questions assess your knowledge of cognitively based views and heuristics.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following:

  • Attitude changed through central route to persuasion
  • What would make an ad that uses fear most effective
  • An example of what can cause a sudden change in attitude
  • Attitude changed through peripheral route to persuasion

Skills Practiced

  • Reading comprehension- ensure that you draw the most important information from the related emotions and behavior lesson
  • Defining key concepts- compare and contrast topics from the lesson, such as affectively based attitudes and cognitively based
  • Interpreting information- verify that you can read information regarding how emotions help us figure out our attitudes

Additional Learning

To review concepts related to how emotions affect behavior, view the brief video lesson called How Emotion Influences Attitudes and Persuasion. This lesson will help you determine:

  • The various kinds of attitudes
  • How attitudes can be changed
  • How heuristics can give us incorrect messages
  • The meaning of fear appeal
  • What makes fear appeal successful
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