What Is Geographic Segmentation in Marketing? - Definition, Advantages & Examples


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question 1 of 3

Which of the following is the best explanation of geographic segmentation?

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1. Why is geographic marketing useful for a multinational company?

2. What's the advantage of geographic segmentation for a small business?

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About This Quiz & Worksheet

This quiz and worksheet can help you gauge your knowledge of the impact of geographic segmentation in marketing. You will need to define geographic segmentation and explain why it's useful in order to pass the quiz.

Quiz & Worksheet Goals

This quiz and worksheet can help you assess your knowledge of:

  • Advantages of geographic segmentation for small businesses
  • Factors considered in geographic segmentation
  • Geographic characteristics
  • Uses of geographic segmentation for multinational companies

Skills Practiced

  • Interpreting information - verify that you can read information regarding the advantages of geographic segmentation and interpret it correctly
  • Problem solving - use acquired knowledge to solve marketing practice problems
  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson

Additional Learning

To learn more about geographic segmentation, review the accompanying lesson on What is Geographic Segmentation in Marketing? - Definition, Advantages & Examples. This lesson will help you:

  • Define geographic segmentation
  • Identify the advantages of geographic segmentation
  • Review examples of geographic segmentation