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CPSM Exam Study Guide - Certified Professional Services Marketer21 chapters | 178 lessons | 17 flashcard sets
Estimating the Impact of a Marketing Plan
1. What does a return on investment calculation tell you?
2. How do you calculate ROI?
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About This Quiz & Worksheet
Using the quiz and worksheet, you can figure out what all you know about the impact of marketing plans. How to calculate return on investment (ROI) and conducting a cost-benefit analysis are some topics you need to know when you take the quiz.
Quiz & Worksheet Goals
These tools let you gauge your understanding of:
- How to measure the impact when using online advertising
- What an return on investment (ROI) tells you
- The purpose of marketing plans
- How to calculate ROI
- Conducting a cost-benefit analysis
Skills Practiced
- Interpreting information - verify that you can read information about the purpose of conducting a cost-benefit analysis and interpret it correctly
- Knowledge application - use your knowledge to answer questions about return of investment (ROI)
- Information recall - access the knowledge you have gained about why marketing plans exist
Additional Learning
To learn more about this business subject, move through the lesson named Estimating the Impact of a Marketing Plan. This lesson covers the following objectives:
- Determine what marketing metrics measure
- Identify the equation used to calculate return on investment (ROI)
- See how to effectively calculate a cost-benefit analysis
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Lesson
6 in chapter 5 of the course:
- What is a Marketing Plan? - Definition & Sample 4:45
- Developing a Marketing Vision Statement & Plan 5:09
- Industry Marketing Cost Data: Collection & Examples 5:24
- Creating & Managing a Marketing Budget 5:14
- Marketing Implementation: Example Plans & Strategies 4:16
- Estimating the Impact of a Marketing Plan 6:34
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5:44
Next Lesson
Marketing Plans: Progress Reports & Revisions
- The Planning Processes for Informational and Analytical Reports 8:30
- Go to Marketing Planning
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