Estimating the Impact of a Marketing Plan


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question 1 of 3

Why would you need a marketing plan?

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1. What does a return on investment calculation tell you?

2. How do you calculate ROI?

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About This Quiz & Worksheet

Using the quiz and worksheet, you can figure out what all you know about the impact of marketing plans. How to calculate return on investment (ROI) and conducting a cost-benefit analysis are some topics you need to know when you take the quiz.

Quiz & Worksheet Goals

These tools let you gauge your understanding of:

  • How to measure the impact when using online advertising
  • What an return on investment (ROI) tells you
  • The purpose of marketing plans
  • How to calculate ROI
  • Conducting a cost-benefit analysis

Skills Practiced

  • Interpreting information - verify that you can read information about the purpose of conducting a cost-benefit analysis and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about return of investment (ROI)
  • Information recall - access the knowledge you have gained about why marketing plans exist

Additional Learning

To learn more about this business subject, move through the lesson named Estimating the Impact of a Marketing Plan. This lesson covers the following objectives:

  • Determine what marketing metrics measure
  • Identify the equation used to calculate return on investment (ROI)
  • See how to effectively calculate a cost-benefit analysis