Factors That Influence Customer Loyalty


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question 1 of 3

What is customer loyalty?

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1. How does price affect customer loyalty?

2. Why is place an important part of customer loyalty?

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About This Quiz & Worksheet

Successful companies often try to establish lasting relationships with customers in order to ensure future sales of goods and services. This quiz and lesson review the role of customer loyalty in business and the different factors that influence it.

Quiz & Worksheet Goals

This quiz on customer loyalty assesses your knowledge on the following topics:

  • Economic issues that affect customers
  • Accessibility and ease
  • The definition of customer loyalty
  • Service and its affect on consumers
  • Customer loyalty's impact on business

Skills Practiced

  • Interpreting information - make sure you can read an explanation of customer loyalty and understand the factors that influence it
  • Information recall - access the knowledge you've gained about customer loyalty
  • Knowledge application - use your knowledge to describe different examples of customer loyalty

Additional Learning

For more information on this facet of business, read the lesson, Factors That Influence Customer Loyalty. The following goals and outcomes are covered in the lesson:

  • Understand the scope of the factors that affect customer loyalty
  • Describe how a company's location affects customer loyalty
  • Explain how the cost of goods and services impacts sales
  • List the ways a company's staff can build customer loyalty