International Marketing: The Importance of Global Marketing Strategy

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is an example of domestic marketing?

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1. Which of the following is an example of global marketing?

2. Why are companies positioning themselves towards international growth and global marketing?

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About This Quiz & Worksheet

Test your ability to identify the importance of international marketing in this quiz and worksheet. Topics you will need to know in order to pass the quiz include domestic marketing and global marketing.

Quiz & Worksheet Goals

This quiz/worksheet combo can help you assess your understanding of:

  • Fears of global marketing
  • Definition of domestic marketing
  • Why companies look to international growth
  • Importance of global marketing

Skills Practiced

This quiz/worksheet combo can help you practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as global and domestic marketing
  • Information recall - access the knowledge you have gained regarding the prevalence of exports in US manufacturing companies
  • Reading comprehension - ensure that you draw the most important information from the related business lesson

Additional Learning

To learn more about this subject, review the lesson titled International Marketing: The Importance of Global Marketing Strategy. This following is a list of objectives covered in the lesson:

  • Define outsourcing
  • Compare and contrast global and domestic marketing
  • Identify the benefits of global marketing
  • Examine the fears of global marketing
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