The Presidential Image: Contributing Factors & Importance


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question 1 of 3

The president is up for reelection and is disappointed in a recent survey indicating that just 50% of the public perceived him as honest and trustworthy --- down from a 70% rating three years ago. He knows he is seen unfavorably by the media. The president needs to work on his _____.

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1. _____ are typically retained by a presidential candidate during election season to cull a public image that will connect with the voters.

2. The effectiveness of a president's image is typically gauged through the use of which of the following?

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About This Quiz & Worksheet

This quiz/worksheet combo will help check your understanding of the lesson on the importance of the president's public image. Some of the details that you will be assessed on include the tools used by presidential candidates.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • Gauging a president's public image
  • Length of a presidential election
  • Aides used during the election season

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Reading comprehension - ensure that you draw the most important information from the lesson on the importance of the president's public image
  • Information recall - access the knowledge you've gained regarding the definition of 'public image'
  • Knowledge application - use your knowledge to answer questions about a from of corrupt or unethical behavior

Additional Learning

To learn more about this topic, review the accompanying lesson on the importance of the president's public image. This lesson covers the following objectives:

  • Identify the methods by which a presidential candidate cultivates a public image
  • Cite specific examples of both positive and negative public images of past presidents
  • Understand factors that can affect a president's public image