Why is Visual Merchandising Important in Retail?


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question 1 of 3

Visual merchandising incorporates all of these areas EXCEPT which?

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1. How does the right visual merchandising enhance a brand's identity?

2. What is the ultimate goal of visual merchandising?

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About This Quiz and Worksheet

Find out what you know of the importance of visual merchandising in the retail business with this quiz and worksheet. Questions ask you about the different areas of visual merchandising, and also, the extent to which store layout contributes to the concept of visual merchandising.

Quiz and Worksheet Goals

Use these quiz topics to discover how well you understand the content of the lesson:

  • Enhancing brand identity
  • The main goal of visual merchandising
  • Using visual merchandising with cosmetics
  • Store layouts

Skills Practiced

  • Making connections - see how cosmetics companies utilize visual merchandising for consumer loyalty
  • Information recall - remember what you have learned about enhancing brand identity
  • Knowledge application - use what you know to answer questions about the different areas of visual merchandising

Additional Learning

To get more out of these topics, open the lesson titled Why is Visual Merchandising Important in Retail? There, you can get into the additional content that is profiled below:

  • Defining visual merchandising
  • Aesthetics
  • Other aspects related to visual merchandising