What is an Impression in Online Advertising?


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What is an impression in online advertising?

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1. What is one of the greatest benefits of tracking the impression performance metric?

2. What do detractors say is the downfall of focusing on impressions?

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About This Quiz & Worksheet

This quiz and its attached worksheet let you quickly measure your knowledge of impressions in online advertising. These questions focus on what impressions are and how they are used.

Quiz & Worksheet Goals

Answer these quiz questions to see how much you know about:

  • The benefits derived from impression tracking
  • Potential downsides of focusing solely on impressions
  • The effect impressions have on online advertising cost

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related advertising impressions lesson
  • Problem solving - use acquired knowledge to solve a practice problem finding the cost of ad impressions
  • Defining key concepts - ensure that you can accurately define main phrases, such as impressions in online advertising
  • Knowledge application - use your knowledge to answer questions about the benefits and costs of focusing on impressions in online advertising

Additional Learning

You can learn more about this aspect of digital marketing by reading the lesson titled What is an Impression in Online Marketing? This lesson teaches you:

  • The importance of maintaining brand awareness
  • What metric is used as the standard for advertising pricing
  • Examples of impressions in advertising campaigns