In-Game Advertising Case Study


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question 1 of 3

How was the pizza hut application of IGA groundbreaking?

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1. What is the reported return on investment for in-game advertising?

2. What is the best definition of an MMORPG?

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About This Quiz & Worksheet

This quiz and its attached worksheet let you find out what you know about in-game advertising (IGA) as used by Sony in Everquest II. See what you remember about the conclusions reached in this case study.

Quiz & Worksheet Goals

In this set of questions you'll measure your understanding of:

  • The biggest concern with IGA
  • MMORPG's
  • The reported return on investment of IGA

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as the main issue with using IGA
  • Critical thinking - apply relevant concepts to examine information about IGA as explored in the case study in a different light
  • Defining key concepts - ensure that you can accurately define main phrases, such as an MMORPG
  • Knowledge application - use your knowledge to answer questions about the groundbreaking capability of the Pizza Hut ad in Everquest II

Additional Learning

To get a better understanding of this type of marketing, review the lesson titled In-Game Advertising Case Study. You will explore:

  • The typical age range of an Everquest II player
  • IGA spending in 2004
  • The fine line that advertisers must walk when using IGA