In-Game Advertising: Effectiveness & Statistics


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question 1 of 3

Which of the following is not an example of in-game advertising?

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1. What is the main difference between Static and Dynamic IGAs?

2. What target market is most likely to be influenced by IGA?

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About This Quiz & Worksheet

Use this quiz/worksheet combo to make sure you understand in-game advertising (IGA). You will be asked about how this is used and its effectiveness.

Quiz & Worksheet Goals

In this set of quiz questions you'll see what you remember about:

  • The target market of IGAs
  • Examples of IGAs
  • The main categories of this advertising type

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related IGA lesson
  • Distinguishing differences - compare and contrast topics from the lesson, such as static and dynamic IGAs
  • Information recall - access the knowledge you've gained regarding the size of the IGA market in 2009

Additional Learning

You can get a more in depth look at this type of marketing by reviewing the lesson titled In-Game Advertising: Effectiveness & Statistics. It teaches you:

  • The first known use of IGA
  • Nielsen research on IGA
  • The importance of maintaining a non-invasive advertising appearance