Inbound Marketing Case Study


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question 1 of 3

As a marketing strategy, what is inbound marketing all about?

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1. How did fashion brand Lilly Pulitzer use social media in its inbound marketing strategy?

2. What target demographic did Lilly Pulitzer hope to reach with its inbound marketing strategy?

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About This Quiz & Worksheet

This quiz and worksheet test you on an inbound marketing case study. You'll need to be familiar with Lilly Pulitzer's use of social media for inbound marketing, among other details.

Quiz & Worksheet Goals

You'll be tested on the following:

  • Inbound marketing strategies
  • How Lilly Pulitzer used social media for inbound marketing
  • The target demographic Lilly Pulitzer hoped to reach
  • Results the inbound marketing campaign generated
  • How inbound marketing worked for the Lilly Pulitzer brand

Skills Practiced

  • Interpreting information - verify that you can read information about inbound marketing as a marketing strategy and interpret it correctly
  • Making connections - use what you've learned to make connections between inbound marketing and the Lilly Pulitzer brand
  • Information recall - access the knowledge you've gained about Lilly Pulitzer's target demographic

Additional Learning

To take a closer look at this case study, review the lesson titled Inbound Marketing Case Study. Here are a few examples of what's included in this lesson:

  • An overview of the Lilly Pulitzer campaign
  • How the campaign used technology to reach the target demographic
  • A breakdown of the results