Industrial Market: Definition & Segments


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question 1 of 3

What is the industrial market?

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1. What is the purpose of segmentation?

2. What is the nested approach to market segmentation?

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About This Quiz & Worksheet

This quiz and worksheet will gauge your understanding of industrial market segments. The quiz will also assess your comprehension of concepts like the industrial market and segmentation.

Quiz & Worksheet Goals

Use these assessment tools to:

  • Identify the industrial market
  • Determine the purpose of segmentation
  • Define the nested approach to market segmentation
  • Realize the layers of the nested approach

Skills Practiced

This worksheet and quiz let you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on the industrial market
  • Distinguishing differences - understand the differences of each layer of the nested approach
  • Knowledge application - use your knowledge to answer questions about the personal characteristics included in the inner layer of the nested approach

Additional Learning

Learn more about market approaches by reviewing the lesson titled Industrial Market: Definition and Segments. This lesson covers the following objectives:

  • Define segmentation
  • Understand the applications for segmentation
  • Recognize market strategies used by businesses