Classes of Adopters: Innovators, Early, Late and Laggards


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Which of the five classes of consumers acts as an opinion leader?

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1. Which of the five classes of consumers are considered to be 'skeptics'?

2. Which of the five classes of consumers are considered to be 'value shoppers'?

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About This Quiz & Worksheet

Are you an adventurous shopper or a traditionalist? Find out what your consumer conduct says about you, and then test your knowledge of the product adoption lifecycle with this handy worksheet and quiz combo.

Quiz & Worksheet Goals

You will soon understand the elements of the following:

  • Class of a consumer that acts like an opinion leader
  • Skeptics
  • Value shoppers

Skills Practiced

You will sharpen the following skills using these materials:

  • Interpreting information - verify that you can read information regarding the product adoption lifecycle and interpret it correctly
  • Defining key concepts - ensure that you can accurately define the five classes of consumers
  • Information recall - access the knowledge you've gained regarding marketer reactions to the age of the product for which they are hoping to increase sales.

Additional Learning

Take a closer look at this information with the attached lesson Consumer of Adopters: Innovators, Early, Late, and Laggards. You will learn to:

  • Explain the progression of a product through the marketplace
  • Describe characteristics of each group of adopters
  • Graph the product adoption lifecycle and label each group
  • Describe how marketers utilize their knowledge of the Product Adoption Lifecycle