Institutional Advertising: Definition & Examples


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question 1 of 3

Which is the best explanation of institutional advertising?

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1. What other marketing discipline is related to institutional advertising?

2. Which of the following is not usually a component of institutional advertising?

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About This Quiz & Worksheet

This quiz/worksheet combo will test your understanding of institutional advertising. Some topics you'll be assessed on include components and examples of institutional advertising.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following:

  • Definition of institutional advertising
  • Discipline closely related to institutional advertising
  • Components and examples of institutional advertising

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related business lesson
  • Interpreting information - verify that you can review information regarding institutional advertising and interpret it correctly
  • Knowledge application - use your knowledge to identify an example of institutional advertising

Additional Learning

To learn more about advertising, review the accompanying lesson titled Institutional Advertising: Definition & Examples. The lesson includes these objectives:

  • Learn the principles of institutional advertising
  • Identify and define examples of institutional advertising
  • Understand applications of institutional advertising