Types of Advertising: Institutional and Product Advertising


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question 1 of 3

What type of advertising is used to improve a company's image?

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1. What are the three types of product advertising?

2. What type of advertising is shown in this image?

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About This Quiz & Worksheet

Use this quiz/worksheet combo to help you test your understanding of institutional and product advertising. Some of the topics you'll be assessed on include the three types of product advertising as well as a description of competitive advertising.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • Three types of product advertising
  • Advertising used to improve a company's image
  • Competitive advertising defined
  • Examples of advocacy and comparative advertising

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on institutional and product advertising
  • Distinguishing differences- compare and contrast the types of advertising presented in the lesson
  • Information recall - access the knowledge you've gained regarding institutional and product advertising
  • Knowledge application - use your knowledge to identify types of institutional and product advertising in practical examples

Additional Learning

Take a look at our lesson called Types of Advertising: Institutional and Product Advertising. This lesson covers the following objectives:

  • List the two main categories of advertising
  • Tell how advocacy advertising fits into the scheme of institutional advertising
  • Explain the following subtypes of product advertising
  • Differentiate between institutional and product advertising