Integrated Marketing Communication and the Marketing Plan


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question 1 of 3

A communication message is integrated when it _____.

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1. IMC is an acronym for _____

2. Why are integrated marketing communication plans so important to marketers ?

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About This Quiz & Worksheet

Improve your knowledge of integrated marketing communications with these practice questions whose topics include how these messages are implemented and elements of such a plan.

Quiz & Worksheet Goals

Questions in these assessments test:

  • The definition of an integrated message
  • What IMC stands for
  • Why IMC plans are easy to implement
  • Ways a sales force can utilize an integrated message
  • Key elements of IMC plans

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information regarding how a sales force can use an integrated message
  • Information recall - access the knowledge you've gained regarding key elements of IMC plans
  • Defining key concepts- ensure that you can accurately define integrated message

Additional Learning

The lesson entitled Integrated Marketing Communication and the Marketing Plan can help you learn more about the concepts in the quiz and is a great tool for tackling these objectives:

  • Identify all elements of the promotional mix
  • Define integrated marketing communications
  • Review examples to see how integrated marketing plans work