Interactive Advertising: Definition, Examples & Types

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is the purpose of interactive advertising?

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1. All of these are benefits of interactive marketing EXCEPT which?

2. Brent owns a small cafe on the corner of a busy street. In which of these ways could he incorporate kiosks into his interactive marketing?

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About This Quiz & Worksheet

Using the worksheet and quiz, you can check your understanding of interactive advertising. Its purpose and the different types are topics you need to know for the quiz.

Quiz & Worksheet Goals

You'll be quizzed on the following topics:

  • How Domino's incorporated interactive advertising into its stores
  • The forms of interactive advertising on the internet
  • Purpose and benefits of interactive advertising

Skills Practiced

  • Reading comprehension - ensure that you draw the most important details from the lesson on interactive advertising
  • Information recall - access the knowledge you have gained about how a small cafe owner could incorporate kiosks in interactive marketing
  • Making connections - understand how interactive marketing benefits companies and their customers

Additional Learning

If you'd like to review more, use the lesson called Interactive Advertising: Definition, Examples & Types. Use this lesson to:

  • Determine how kiosks could be used in an interactive advertising strategy
  • See how to be successful with interactive advertising
  • Review examples of interactive advertising
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