What is Internal Data? - Definition & Sources


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What is internal data?

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1. What areas of a company supply internal data?

2. What type of internal data does the marketing department supply?

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About This Quiz & Worksheet

The following quiz focuses on the importance of internal data. Questions require your knowledge of definitions, types of internal data, and specific information associated with internal data.

Quiz & Worksheet Goals

Questions in this quiz ask you to:

  • Define internal data
  • Identify sources of internal data
  • Match types of data received to appropriate sources

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about company operations in a different light
  • Interpreting information - verify that you can read information regarding internal data and interpret it correctly
  • Information recall - access the knowledge you've gained regarding data supplied by different departments within a company

Additional Learning

To learn more about the function of internal data, see the related lesson called What is Internal Data? - Definition & Sources. Definitions covered in this lesson include:

  • Cash flow report
  • Production report
  • Budget variance analysis