Marketing Environment: Internal Influences on Marketing Strategy Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of these is NOT an internal influence on marketing?

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1. Which of these is an example of the quality of good influencing marketing?

2. What is an example of a corporate objective?

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About This Quiz & Worksheet

The marketing environment and its internal influences are topics you can gauge your knowledge of using the quiz and worksheet. You can do well on the quiz if you understand corporate objectives and are familiar with examples of internal influences.

Quiz & Worksheet Goals

This assessment lets you test your understanding of:

  • The best definition of internal influences on marketing
  • An example of a team being unable to execute a marketing plan
  • The types of internal influences on marketing
  • An example of the quality of the good influencing marketing
  • Example of a corporate objective

Skills Practiced

  • Information recall - access the knowledge you have gained about the meaning of internal influences on marketing
  • Knowledge application - use your knowledge to answer questions about examples of corporate objectives and teams being unable to execute a marketing plan
  • Reading comprehension - ensure that you draw the most important information from the lesson on internal influences on marketing strategy

Additional Learning

Go through the lesson named Marketing Environment: Internal Influences on Marketing Strategy. Doing so gives you an opportunity to cover the following objectives:

  • Examine the purpose of corporate objectives
  • Determine what makes a marketing campaign successful
  • Review the effects of internal influences on marketing
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