What is Internal Marketing? - Definition & Examples


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1. What is internal marketing?

2. Why is internal marketing important?

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About This Quiz & Worksheet

This quiz and worksheet combo helps you check your understanding of internal marketing and the purposes it serves for businesses today.

Quiz & Worksheet Goals

This quiz and worksheet can help you review:

  • Definition of internal marketing
  • Types of customers
  • Why internal marketing is important
  • Ways companies use internal marketing

Skills Practiced

This quiz and worksheet can help you practice the following skills:

  • Interpreting information - verify that you can read information regarding internal marketing and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about ways internal marketing is conducted by companies today
  • Reading comprehensions - ensure that you draw the most important information from the related marketing lesson

Additional Learning

To learn more about internal marketing, review the accompanying lesson on What is Internal Marketing? - Definition & Examples. This lesson will help you:

  • Learn what internal market is
  • Identify ways companies use internal marketing
  • Describe the benefits of internal marketing for businesses