Internal & External Market Research Suppliers & Services


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question 1 of 3

Focus groups and surveys are examples of tools used in what?

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1. Which of the following would be one of the advantages of using an in-house marketing research team?

2. A television ratings company that collects data about viewers' habits and sells it to advertisers would be an example of what kind of marketing research company?

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About This Quiz & Worksheet

This short, easily accessible quiz/worksheet combo is an effective tool you can use to quickly determine what you know about internal vs. external market research teams. This assessment will measure your understanding of various aspects of these marketing research options.

Quiz & Worksheet Goals

When you take this quiz, you must be able to:

  • Name where one might use focus groups and surveys
  • Explain the advantages of using in-house market research teams
  • Identify a type of marketing research company based on a given example
  • Discuss what you would do to find out what people were saying about your company on Facebook or Twitter
  • Note what type of data are thoughts and opinions

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as in what area tools such as focus groups and surveys are used
  • Interpreting information - verify that you can read information about the advantages of internal marketing research teams and interpret it correctly
  • Knowledge application - use your knowledge to understand how to find out how your company is being discussed on Facebook or Twitter

Additional Learning

You can easily find out more about this topic by reviewing the lesson titled Internal & External Market Research Suppliers & Services. Details discussed in this lesson include:

  • What are disadvantages of using in-house market research teams
  • Which type of outside marketing research firms are the most expensive option
  • What factors affect which type of marketing firms to use