International Economic Environment in Marketing: Definition & Factors


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Why do organizations need to be aware of what is occurring in the global economic environment?

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1. What is the macroeconomic environment?

2. What do the following terms represent: peak, contraction, recession/trough, and expansion/recovery?

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About This Quiz & Worksheet

This quiz and worksheet will gauge your understanding of the international economic environment in marketing. The quiz will also assess your comprehension of concepts like the global economic environment and the macroeconomic environment.

Quiz & Worksheet Goals

Use these assessment tools to:

  • Understand why organizations need to be aware of the global economic environment
  • Identify what the terms peak, contraction and recession represent
  • Recognize the factors that can affect the international economic environment
  • Determine the purpose of international trade agreements

Skills Practiced

This worksheet and quiz let you practice the following skills:

  • Critical thinking - apply relevant concepts to examine information about the business cycle in a different light
  • Interpreting information - verify that you can read information regarding the factors affecting the international economic environment and interpret it correctly
  • Defining key concepts - ensure that you can accurately define main phrases, such as trade barriers and exchange rates

Additional Learning

To learn more on this subject review the less International Economic Environment in Marketing: Definition and Focus. The lesson covers the following objectives:

  • Understand the unemployment rate
  • Define macroeconomic environment
  • Identify trade barriers
  • Understand exchange rates