Internationalization & Globalization of Businesses


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Twain Electronics designs a unique product that nobody else on the market has. Which of the following would be an example of licensing in this case?

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1. Coke and Pepsi have decided to work together in order to produce an entirely new drink which they think will completely take over most of the international market. They have agreed that Coke will be responsible for the R&D, while Pepsi will be in charge of production facilities. Why is this an example of a strategic alliance rather than a joint venture?

2. Which of the following is a key feature of a wholly owned subsidiary?

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About This Quiz & Worksheet

This quiz and worksheet combo can help gauge your knowledge of both globalization and internationalization of businesses. Topics you will be quizzed on include international business and licensing.

Quiz & Worksheet Goals

This quiz/worksheet combo can help you assess your understanding of:

  • Licensing
  • International business
  • Joint ventures
  • A strategic alliance

Skills Practiced

This quiz/worksheet combo can help you practice the following skills:

  • Information recall - access the knowledge you have gained regarding globalization
  • Problem solving - use acquired knowledge to solve business practice problems
  • Defining key concepts - ensure that you can accurately define main phrases, such as strategic alliance and licensing

Additional Learning

To learn more about international business, review the corresponding lesson on Internationalization & Globalization of Businesses. This lesson covers the following objectives:

  • Identify how international business is conducted
  • Define licensing
  • Learn about the purposes of a joint venture
  • Determine characteristics of a strategic alliance