What is Internet Branding? - Definition & Strategies


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question 1 of 3

_____ is defined as a technique in brand management that uses the internet as a medium to position a brand in the marketplace.

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1. Which of these is NOT a primary use for an internet branding strategy?

2. What is brand vocabulary?

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About This Quiz & Worksheet

These questions will help you find out what you know about internet branding. You will be quizzed on what this technique is and how it can be carried out.

Quiz & Worksheet Goals

In this quiz/worksheet set, you'll test your knowledge of:

  • The primary uses for an internet branding strategy
  • Brand vocabulary
  • The average number of brand personas a company will have

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material on internet branding, such as the physical components of a brand
  • Critical thinking - apply relevant concepts to examine information about internet branding in a different light
  • Defining key concepts - ensure that you can accurately define main terms, such as brand vocabulary

Additional Learning

You can find out more about this aspect of marketing by watching or reading the lesson titled What is Internet Branding? - Definition & Strategies. It will help you understand:

  • The benefits of following the examples of top companies
  • Brand identity and how to create it
  • The importance of brand tone