Internet Marketing Challenges & Opportunities


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question 1 of 3

Internet marketing is available to your customers and prospects when?

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1. What happens to your brand awareness when you take your marketing messages to the Internet?

2. Compared to traditional marketing, internet marketing is _____.

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About This Quiz & Worksheet

This short quiz/worksheet assessment tool provides a quick way for you to determine what you know about internet marketing. You will need to understand how to overcome specific challenges and how this type of marketing affects your business in order to correctly answer all quiz questions.

Quiz & Worksheet Goals

Your ability to do the following will be measured with this assessment:

  • Note when internet marketing is available to customers and prospective customers
  • Explain what happens to a business's brand awareness when it uses internet marketing
  • Compare internet and traditional marketing
  • Discuss how you should respond to a negative online review of your business
  • Describe how you might overcome the challenge of marketing to those who use multiple devices

Skills Practiced

  • Distinguishing differences - compare and contrast internet and traditional marketing
  • Information recall - access the knowledge you've gained regarding brand awareness and internet marketing
  • Knowledge application - use your knowledge to answer questions about the availability of internet marketing to customers and responding to negative online reviews

Additional Learning

The lesson called Internet Marketing Challenges & Opportunities provides more details about this subject. By reviewing this lesson, you can learn more about:

  • Why using internet marketing makes sense financially
  • What type of information you should maintain on a business website
  • What you can do to generate traffic on your website