Ethical Issues in Internet & Social Media Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following might be a result of using unethical social media marketing standards for a business?

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1. Choose the correct ethical issue to match the following scenario: a Twitter post that negatively describes or comments on a particular race or culture.

2. Choose the correct ethical issue to match the following scenario: a business's Facebook post includes a client's identity, purchases, or any personal information.

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About This Quiz & Worksheet

Answer these multiple-choice assessment questions about internet and social media marketing ethics. See if you can correctly answer questions about what can result from using unethical practices and see how well you can identify ethical issue types.

Quiz & Worksheet Goals

The quiz will test you on such things as:

  • Results of a business using unethical social media marketing standards
  • Type of ethical issue in the example of a Twitter post negatively describing a race or culture
  • Ethical issue type for a business's Facebook post that reveals a client's private information
  • Type of ethical issue that occurs if a business posts a misleading sales ad on Twitter
  • What it means to approach all marketing communication with a moral compass

Skills Practiced

  • Interpreting information - verify that you can review information regarding specific social media marketing definitions and interpret it correctly
  • Information recall - access the knowledge you've gained regarding types of unethical issues when marketing with Facebook
  • Knowledge application - use your knowledge to identify issues that arise from using unethical marketing standards

Additional Learning

More information on this topic can by found in the lesson named Ethical Issues in Internet & Social Media Marketing. Get to know about:

  • Common channels for social media marketing
  • Unethical social media marketing practices that could lead to consumer complaints
  • Relationship between ethical social media marketing standards and sales
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