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Business Marketing: Producers, Resellers, Governments & Institutions

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Evaluate the importance of producer markets.

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1. Which of the following markets is NOT a Business Market?

2. Which of the four Business Markets buy goods and services only to support their internal operations?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of the key players in business marketing. Topics you'll need to know to pass the quiz include benefits to marketers who can distinguish a business market's need.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • Fundamental characteristics of producer markets
  • Examples of a business market
  • Purchase of goods solely to support internal operations

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the lesson on key players in business marketing
  • Information recall - access the knowledge you've gained regarding the type of business market that includes hospitals and universities
  • Knowledge application - use your knowledge to answer questions about the need for marketers to identify the different market types

Additional Learning

To learn more about the types of business markets, review the corresponding lesson on the Key Players in Business Marketing. This lesson covers the following objectives:

  • Identify the four types of business markets
  • Differentiate between the business markets through a 'day in the life' hypothetical
  • Recognize the importance of adapting promotional efforts to each market
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