Ladder Interviews in Qualitative Marketing Research

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which research question would benefit the most from using a ladder interview to improve the validity and accuracy of answers?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. A drawback of the ladder interview technique is _____.

2. Most ladder interviews focus on the question of _____.

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

This worksheet and quiz are resources that allow you to gauge your knowledge of ladder interviews involved in qualitative marketing research. The focus of most ladder interviews and the primary drawback of the ladder interview technique are topics on the quiz.

Quiz & Worksheet Goals

Take the quiz to gauge your understanding of:

  • Facts about consumer behaviors
  • Primary con of the ladder interview technique
  • Research question that would benefit from using a ladder interview to improve answer validity

Skills Practiced

  • Reading comprehension - ensure that you draw the most important details from the lesson on ladder interviews in marketing research
  • Information recall - access the knowledge you have gained about when ladder interviews should be used
  • Interpreting information - verify that you can read information about why the ladder interview technique isn't perfect and interpret it correctly

Additional Learning

More material can be learned if you work through the lesson called Ladder Interviews in Qualitative Marketing Research. Other topics you can review include:

  • A definition of ladder interviews
  • Reasons consumers may not express their true feelings on a product
  • Examples of companies that should use ladder interviews
Support