Laggards in Marketing: Definition & Overview Video


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question 1 of 3

Laggards comprise what percentage of consumers?

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1. Characteristics of laggards include?

2. Laggards rely on _____ to guide their buying behavior.

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About This Quiz & Worksheet

Taking a look at those who resist change, this quiz and corresponding worksheet will help you gauge your knowledge of laggards in marketing. Topics you'll need to know to pass the quiz include understanding the percentage of laggards in the economy as well as knowing the characteristics of laggards.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Percentage of laggards in the economy
  • Characteristics of laggards
  • How laggards guide their buying behavior
  • Two key focus points in creating a marketing plan
  • Whether the market gives much attention to this group

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding how laggards guide their buying behavior and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the percentage of laggards in the economy
  • Reading comprehension - ensure that you draw the most important information from the related marketing laggards lesson

Additional Learning

To learn more about how not to get left behind, read through the lesson called Laggards in Marketing: Definition & Overview. This lesson will help you:

  • Understand what the laggards in marketing are
  • Identify the values of laggards towards their purchases
  • Explain the main characteristics of such a populace
  • Describe why someone would purchase a VHS player in today's world
  • Appreciate how to tailor a plan looking to capture or avoid this segment of the population