Legal Guidelines for Email Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

When was the CAN-SPAM Act enacted?

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1. Who enforces the CAN-SPAM Act?

2. Under CAN-SPAM, unsubscribe requests must be honored within a certain time period. What is that time period?

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About This Quiz & Worksheet

Email marketing will be covered extensively in this worksheet/quiz combo. Use the quiz at the end to gauge your knowledge of the CAN-SPAM Act.

Quiz & Worksheet Goals

Working through these materials lets you review the following topics:

  • When the CAN-SPAM Act was created
  • Commercial email messages
  • Violations in regards to email marketing

Skills Practiced

If you would like to test the following skills, be sure to use these assets:

  • Information recall - access the knowledge you have gained about characteristics of commercial email messages
  • Knowledge application - use your knowledge to identify the agency responsible for enforcing the CAN-SPAM Act
  • Reading comprehension - ensure that you draw the most important information from the related lesson on legal regulations of email marketing

Additional Learning

Acquire additional knowledge about the rules of email marketing by looking at the lesson called Legal Guidelines for Email Marketing. Use this lesson to accomplish these tasks:

  • Learn what email marketing encompasses
  • Understand what the CAN-SPAM Act does to business owners
  • Determine what happens when a business doesn't comply with the CAN-SPAM Act
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