Direct Marketing: Legal & Ethical Issues


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Which best describes the right to be informed regarding ethical issues in direct marketing?

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1. What is something that a consumer might consider unethical in direct marketing?

2. Which is a restriction that the Telemarketing Consumer Protection Act places on direct marketing?

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About This Quiz & Worksheet

Put your knowledge of ethical issues of direct marketing to the test with this quiz/worksheet combo. You will be asked to identify major legislation and company issues.

Quiz & Worksheet Goals

In this worksheet and quiz you can see what you know about:

  • What aspects of direct marketing could be considered unethical
  • What restrictions the Telemarketing Consumer Protection Act places on direct marketers
  • Regulations in the CAN-SPAM act

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as what acts can lead a company into ethical or legal issues
  • Information recall - access the knowledge you've gained regarding what can describe a consumer's right to be informed
  • Knowledge application - use your knowledge to answer questions about how direct marketers are restricted by law

Additional Learning

Need to know more about your rights regarding direct marketing? Review the lesson titled Direct Marketing: Legal & Ethical Issues to find out new concepts like:

  • What direct marketing is
  • How the right to privacy protects consumers
  • What the do-not-call list is