Interactive & Social Media Marketing: Legal & Ethical Issues

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Interactive marketing includes all of these EXCEPT:

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1. If you spot a design you like, one being used by a popular soda company and decide to use it as your own, you have potentially committed:

2. Appropriate terms and conditions should include all of the following EXCEPT:

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About This Quiz & Worksheet

Review what you know about the legal and ethical considerations when marketing online with a quiz and worksheet combo. This resource helps you test your understanding of what is illegal or considered unethical in online marketing.

Quiz & Worksheet Goals

The focus of this quiz and worksheet is to revisit what you know about:

  • Understanding interactive marketing
  • What it's called when you steal someone else's design for your own
  • Qualities of appropriate terms and conditions statements
  • How to react if a person opts out of your emails

Skills Practiced

  • Information recall - see if you remember what is considered interactive marketing
  • Interpreting information - verify that you read what interactive marketing is and interpret it correctly
  • Knowledge application - revisit what you know about how to treat a customer's personal and confidential information to answer a question about it

Additional Learning

If you want to find out more about this topic, read the accompanying lesson, Interactive & Social Media Marketing: Legal & Ethical Issues. This lesson offers more details about:

  • How social media and interactive marketing are related
  • Defining trademark and copyright
  • Why terms and conditions are important
  • Concerns for child-targeted marketing
  • What behavioral marketing is
  • How reviews can help
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