What is a Long Tail Keyword?


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question 1 of 3

_____ are phrases that help a company's content more visible to people through a search engine.

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1. Which is true about long tail keywords?

2. Which is a disadvantage of long tail keywords?

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About This Quiz & Worksheet

This quiz will ask you several questions about the purpose of long tail keywords in search engines. You'll need to know the advantages and disadvantages of long tail keywords and understand what companies should think about when they research and use this type of keyword.

Quiz & Worksheet Goals

You'll be challenged to:

  • Know what you call phrases that help people find a company's content via search engine
  • Recognize true statements about long tail keywords
  • Understand a disadvantage of long tail keywords
  • Choose a website that can be used to find effective long tail keywords
  • Assess what companies should keep in mind when researching long tail keywords

Skills Practiced

You'll apply the following skills:

  • Knowledge application - use what you know about long tail keywords to choose a source that's often used to research them
  • Information recall - access the knowledge you've gained about the disadvantages of long tail keywords
  • Distinguishing differences - be able to evaluate statements about long tail keywords and determine what is and isn't true

Additional Learning

To learn more about this type of keyword, review the related lesson, What is a Long Tail Keyword? The lesson goes over the following learning objectives:

  • Define search engine optimization (SEO)
  • Know why it's important for companies to use SEO
  • Understand the difference between long tail keywords and general keywords