Cultivating Long-Term Customer Relationships


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question 1 of 3

Where do good customer relationships begin?

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1. Which forms of communication should an employee use to communicate with the customer?

2. Why is the customer always right?

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About This Quiz & Worksheet

In addition to continual sales and profits, long-term customer relationships offer businesses opportunities for marketing, innovation and growth. This assessment focuses on strategies for building lasting relationships with customers.

Quiz & Worksheet Goals

This assessment covers customer relationships and the following topics:

  • Communicating with customers
  • Importance of customer satisfaction
  • Foundation of good customer relationships
  • The value of teams

Skills Practiced

  • Information recall - access your knowledge of the role of customer relationships in business
  • Interpreting information - make sure you can read about building customer relationships and understand the key strategies
  • Knowledge application - use your knowledge to answer questions on how businesses benefit from long-term customers

Additional Learning

To learn more, read the lesson, Cultivating Long-Term Customer Relationships. The following objectives are part of the lesson:

  • Explain how long-term customers can help a business expand
  • List some strategies used to develop customer relationships and loyalty
  • Describe the advantages of a team approach to customer service
  • Understand how to build a rapport with customers
Final Exam
Understanding Customer Relationship Management Basics
This course currently has no practice test
Chapter Exam