Marketing Metrics in the Long-Term: Purpose & Role


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question 1 of 3

What are marketing metrics?

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1. What is a KPI?

2. Which of the following is NOT a key marketing metric?

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About This Quiz & Worksheet

This quiz and worksheet evaluates what you know about marketing metrics. You'll check your knowledge of what marketing metrics are, why they are important and the type of information they provide.

Quiz & Worksheet Goals

This quiz and worksheet was created to test what you know about:

  • Defining marketing metrics
  • Understanding KPI
  • Key marketing metrics
  • SEO traffic

Skills Practiced

  • Defining key concepts - ensure you can accurately define main concepts like marketing metrics, KPI and SEO traffic
  • Knowledge application - use what you've learned to answer a question about key marketing metrics used
  • Information recall - see if you remember what digital marketing dashboards track

Additional Learning

You will find a comprehensive overview of this topic in the lesson, Marketing Metrics in the Long-Term: Purpose & Role. This lesson covers additional detail about:

  • Defining business metrics
  • Metrics that measure web traffic sources
  • Why marketing would measure sales
  • How to measure SEO keyword ranking
  • Who decides which metrics get tracked