Longitudinal Data in Marketing Research: Purposes & Uses

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Collecting data from the same group of subjects over a period of time is known as a _____.

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1. What would be a good use for a tracking study?

2. One of the challenges faced by marketing researchers in long-term studies is:

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About This Quiz & Worksheet

You can quickly gauge what you know about longitudinal data using this easily accessible quiz and worksheet assessment. You must have a basic understanding of processes and tools used to gather this type of data in order to successfully answer all quiz questions.

Quiz & Worksheet Goals

When you take this quiz, you should be prepared to:

  • Identify the type of study that involves collecting data from the same group of subjects over a period of time
  • Explain what would be a good use for a tracking study
  • Describe a challenge faced by marketing researchers in long-term studies
  • Note what can be added to make long surveys less tedious
  • Discuss how many times data is gathered in a longitudinal study

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as how many times data is gathered in a longitudinal study
  • Interpreting information - verify that you can read information regarding the use of tracking studies and interpret it correctly
  • Information recall - access the knowledge you've gained regarding a challenge faced in long-term marketing research studies

Additional Learning

You can deepen your understanding of this subject by reviewing the lesson titled Longitudinal Data in Marketing Research: Purposes & Uses. Detailed information covered in this lesson includes:

  • How long the time periods can be for longitudinal studies
  • What kinds of changes can be documented in a longitudinal study
  • What is involved in setting up a tracking study
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