Using The Fundamental Marcom Decisions in Marketing


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question 1 of 3

What is Marcom short for?

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1. What is targeting in marketing?

2. Which of the following gives off a specific perception in the consumer's mind to make it stand out among competitors?

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About This Quiz & Worksheet

What are Marcom decisions, and why do they matter? Gauge your knowledge of this type of decision and targeting in marketing by using the quiz and worksheet.

Quiz & Worksheet Goals

Take the quiz to check your comprehension of:

  • How to determine what goals the company wants to achieve
  • Something that makes the company or product stand out among competitors
  • What Marcom stands for
  • The meaning of targeting in marketing
  • Something that allocates funds to different parts of the organization

Skills Practiced

  • Information recall - access the knowledge you have gained about what Marcom is short for
  • Interpreting information - verify that you can read information about what targeting means in marketing and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the lesson on Marcom decisions and advertising

Additional Learning

Using The Fundamental Marcom Decisions in Marketing is the name of the corresponding lesson, and you can check it out at any time to learn more about marketing. Goals you can complete include:

  • Define brand equity
  • Examine the purpose of targeting
  • Determine what Marcom uses