Strategies of Market & Non-Market Business Environments


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question 1 of 3

Which answer choice represents an example of how a business could pursue a non-market strategy?

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1. What are the four specific market strategies?

2. Part of Mary's job is to scan the internet every day looking for threats and opportunities for her company. Mary is playing a role in what type of market strategy?

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About This Quiz & Worksheet

This quiz and corresponding worksheet can help gauge your understanding of marketing and non-market environments, as well as market strategies.

Quiz & Worksheet Goals

Use this quiz and worksheet to review:

  • Four specific market strategies
  • Market environment
  • Non-market environment

Skills Practiced

This quiz and corresponding worksheet can help you practice the following skills:

  • Information recall - access the knowledge you have gained regarding market environments
  • Interpreting information - verify that you can read information regarding non-market environments and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related market lesson

Additional Learning

To learn more about market and non-market environments, review the corresponding lesson Strategies of Market & Non-Market Business Environments. This lesson will help you:

  • Define market business environment
  • Compare and contrast market and non-market business environments
  • Identify the four different market strategies