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Market Orientation and Sales Orientation: Definition and Differences

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is customer value?

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1. Which of the following best describes relationship marketing?

2. What is the main difference between a sales-oriented company and a marketing-oriented company?

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About This Quiz & Worksheet

These assessment questions will test you on concepts which include what customer value is and what relationship marketing involves.

Quiz & Worksheet Goals

With these assets, you will be able to examine:

  • The definition of customer value
  • What relationship marketing involves
  • Differences between a sales- and marketing-oriented company
  • Characteristics of customer satisfaction
  • Elements of customer value

Skills Practiced

  • Interpreting information - verify you can read information regarding the characteristics of customer satisfaction and interpret it correctly
  • Knowledge application - use your knowledge to answer a question about the elements of customer value
  • Distinguishing Differences - compare and contrast topics from the lesson, such as a sales- and marketing-oriented companies

Additional Learning

Refer to the lesson called Market Orientation and Sales Orientation: Definition and Differences for more detail on these concepts. You can also use the lesson to meet these objectives:

  • Understand the characteristics of a sales-oriented company
  • Identify what makes for a marketing-oriented company
  • Describe the difference between the two types of approaches
  • Explain how a marketing-oriented firm creates value
  • Know what a company can do to increase customer satisfaction
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