Market Penetration Pricing: Strategy & Example


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What is the best explanation of market penetration pricing?

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1. Why would you offer a free sample as a penetration pricing strategy?

2. Which one of the following is an appropriate product for a penetration pricing strategy?

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About This Quiz & Worksheet

The assessments quiz you on the market penetration pricing strategy with questions on the best explanation of market penetration pricing and why you might offer a free sample of a product.

Quiz & Worksheet Goals

With this quiz/worksheet, you will be asked to identify the following:

  • The best explanation of market penetration pricing
  • Why offering free samples is part of this strategy
  • Appropriate products for such a pricing strategy
  • An example of a penetration pricing strategy
  • Disadvantages of the strategy

Skills Practiced

  • Interpreting information - verify you can read information regarding why offering free samples is part of this strategy and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the appropriate products for such a pricing strategy
  • Reading comprehension - ensure that you draw the most important information from the related market penetration pricing lesson

Additional Learning

Work on learning more about this topic through the lesson called Market Penetration Pricing: Strategy & Example. This lesson was also designed to help you with these objectives:

  • Understand what penetration pricing is
  • Describe the ways a business could choose to deploy the strategy
  • Explain the major advantages and disadvantages of the technique