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Market Penetration: Examples, Definition, Advantages & Disadvantages

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Which of the following is the best explanation of market penetration?

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1. If your company produces a gourmet, organically produced ice cream, why might it not want to utilize an aggressive pricing strategy to penetrate the market?

2. How does market penetration pricing help with efficiency?

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About This Quiz & Worksheet

This quiz and worksheet combo can help you assess your knowledge of what market penetration is and why it's used for businesses today.

Quiz & Worksheet Goals

Use this worksheet and quiz to assess your knowledge on:

  • Market conditions that make penetration pricing difficult to employ
  • Problematic competition arising from penetration pricing
  • How market penetration pricing helps with efficiency
  • Definition of market penetration

Skills Practiced

Use these assessment tools to practice the following skills:

  • Interpreting information - verify that you can read information regarding market penetration and interpret it correctly
  • Information recall - access the knowledge you have gained regarding the definition of market penetration
  • Knowledge application - use your knowledge to answer questions about promoting efficiency through market penetration pricing

Additional Learning

To learn more about market penetration, review the accompanying lesson titled Market Penetration: Examples, Definition, Advantages & Disadvantages. This lesson will help you:

  • Define market penetration
  • Examine marketing penetration tactics
  • Describe the advantages and disadvantages of market penetration
  • Learn about distribution strategies
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