Market Research: Definition, Analysis & Methodology

Instructions:

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question 1 of 3

Which one of the following is the best explanation of market research?

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1. Which one of the following does NOT engage in marketing research?

2. At which stage of the research process are you at when you are determining whether to collect primary data, secondary data, or both?

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About This Quiz & Worksheet

Questions you will expected to answer include the best explanation of market research and who engages in marketing research.

Quiz & Worksheet Goals

Make sure you can identify:

  • The definition of market research
  • Who conducts marketing research
  • Stages of the market research process
  • Two broad types of data that can be collected

Skills Practiced

  • Interpreting information - verify you can read information regarding who conducts marketing research and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the stages in market research
  • Reading comprehension - ensure that you draw the most important information from the related market research lesson

Additional Learning

Review these concepts by reading the lesson entitled Market Research: Definition, Analysis & Methodology. This lesson was designed to help you meet objectives such as:

  • Understand what marketing research is
  • Describe how the information from the research can be used
  • Identify the six steps in marketing research and their characteristics
  • Explain why it is important to target the correct population
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