Market Segmentation: Why Market Segments Are Important to Marketers

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is the best definition for a market segment ?

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1. Which of the following criteria can be used to segment a market?

2. If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?

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About This Quiz & Worksheet

The quiz will assess your knowldege of market segmentation by asking you definitions or presenting you with different scenarios. The scenarios ask you to identify the types of criteria you can apply to the given scenario to produce a target market segment.

Quiz & Worksheet Goals

The quiz will test you on the following:

  • The defintition of market segment
  • Ways to segment a market segments
  • Criteria used in market segmentation

Skills Practiced

The quiz will help you practice the following skills:

  • Making connections - use understanding of the concept of market segmentation
  • Interpreting information - verify that you can read information regarding the criteria used for determining a target market segment and interpret it correctly
  • Information recall - access the knowledge you've gained regarding the definition and types of market segments

Additional Learning

The attached lesson called Market Segmentation: Why Market Segments are Important to Marketers discusses segmentation in greater detail. Go through this lesson to learn more about:

  • Defintion of market and market segmentaton
  • Importance and purpose of market segmentation
  • Differences between no market segmentation and a fully segmented market
  • Detailing the criteria for successful segmentation
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