What is a Market Survey?


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Market surveys are _____

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1. What is the benefit of doing a market survey without the aid of a marketing research firm?

2. _____ is a market survey option that involves getting a group of 6 to 10 customers together with similar characteristics to have an open conversation.

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About This Quiz & Worksheet

The quiz/worksheet combo helps you test your comprehension of market surveys and their purpose. For the quiz, you need to know about the different types that exist.

Quiz & Worksheet Goals

You can assess your knowledge of:

  • A market survey that is best worded using true/false or yes/no type questions
  • The benefit of using a market survey without the aid of a marketing research firm
  • Why market surveys are used
  • A market survey that helps you talk to customers without having them physically present

Skills Practiced

  • Information recall - access the knowledge you have gained about the market survey where 6-10 people gather to have open conversation
  • Knowledge application - use your knowledge to answer questions about the different market surveys
  • Reading comprehension - ensure that you draw the most important information from the lesson on market surveys

Additional Learning

What is a Market Survey? is a lesson you can use any time you want to further your knowledge about:

  • The benefits of using market surveys
  • How to be successful when using a market survey
  • What an email survey looks like