Marketing Analytics & Metrics


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question 1 of 3

Which of the following statements best describes the concept of marketing analytics?

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1. Which of the following is NOT an example of a digital marketing metric?

2. For a new company that is starting out selling women's petite clothing in the spring, which of the following is an example of how its customers may be performing keyword searches to come across the new business?

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About This Quiz & Worksheet

Marketing analytics are used by a lot of businesses for a reason. Check your knowledge of these analytics and metrics using the quiz and worksheet.

Quiz & Worksheet Goals

These tools gauge your knowledge of:

  • Determining the customer acquisition cost
  • How to determine the marketing dollars required to gain the interest of new customers
  • The meaning of marketing analytics
  • Type of analytics that can be used to adjust to trends in customer behavior
  • An example of digital marketing metrics

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about the different types of marketing metrics
  • Interpreting information - verify that you can read information about determining the customer acquisition cost and interpret it correctly
  • Information recall - access the knowledge you have gained about the meaning of marketing analytics

Additional Learning

Gain more knowledge with the lesson called Marketing Analytics & Metrics. You can use it to review more topics like:

  • Characteristics of marketing metrics
  • The importance of marketing analytics
  • How organizations justify marketing costs