Marketing Channel: Definition and Function in the Marketplace


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question 1 of 3

What is a channel in marketing?

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1. What is breaking down complex tasks into simpler ones and training specialists to accomplish the tasks?

2. When a channel eliminates the difference between the amount of product produced and the amount an end user wants to buy, they are helping overcome what type of discrepancy?

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About This Quiz & Worksheet

Focusing on how to get the right product into your hands, this quiz and corresponding worksheet will help you gauge your knowledge of functions of a marketing channel. Topics you'll need to know to pass the quiz include understanding the definition of a channel as well as knowing the characteristics of division of labor and product specialization.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • The definition of a channel
  • The characteristics of division of labor and product specialization
  • How to overcome quantity discrepancy
  • The method to solve assortment discrepancy
  • What a temporal discrepancy involves

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding how to overcome quantity discrepancy research and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the characteristics of division of labor and product specialization
  • Reading comprehension - ensure that you draw the most important information from the related marketing channel lesson

Additional Learning

The lesson titled Marketing Channel: Definition and Function in the Marketplace will help you learn more about this subject. It will help you:

  • Understand what a marketing channel is
  • Identify where the marketing channel falls under the marketing mix
  • Explain the three main ways marketing channels can accomplish their goals
  • Describe what can lead to a loss of revenue
  • Appreciate the benefits of a properly idealized marketing channel